Chapter 43: Awakening

Zhao Tianxiong spoke eloquently, describing how the club would tilt its resources in their favor, arrange opponents that generated more buzz, handle their publicity and packaging, and ultimately mold them into the new faces of Geta—and even the entire underground boxing arena of Jinchuan City.

His words were incredibly persuasive. Hong's eyes lit up as she listened. Cai Long also dropped his casual posture, and even Monk, who usually remained expressionless, looked much more focused.

Fang Chen listened, but his mind remained crystal clear. It was strikingly similar to the operational models of commercial sports leagues and competitive tournaments he had seen in his past life. To maintain a tournament's popularity and appeal, leagues or clubs constantly needed to resort to "star-making" or even "idol-making," creating focal figures that audiences could project their emotions onto and sparking discussions.